Site Technology attended the ABB Electrification Channel Partner event, the largest forum of ABB regional partners from the Middle East, Africa and Turkey, held at the prestigious Caesars Palace in Dubai on March 1-2, 2023.

The event brought together over 200 channel partners from more than 20 countries along with ABB management and technical experts from around the world, and was centered around the theme of "Electrifying the world with our partners".

Site Technology was represented by a senior delegation including:

Mr. Fadi Samaha: Chairman
Mr. Abed Helou:  General Manager Contracting Group UAE
Mr. Antoine Hnein: General Manager Power Group UAE
Mr. Ziad Boulos: General Manager Power Group Qatar
Mr. Wael Issa: General Manager Power Group KSA


The two-day event featured Keynote speakers sharing insights on regional market opportunities and potentials, followed by a Tech-Talk with Electrification Division Management and 3 breakout sessions. 
The interactive breakout sessions focused on digitalizing the Food and Beverage industry, embedding sustainability, and electrifying critical infrastructure such as data centers. 

With its impressive lineup of speakers and engaging panel discussions, the ABB Electrification Channel Partner Event provided an unparalleled platform for industry leaders, innovators, and experts to connect, exchange knowledge, and explore new business opportunities.