Site Technology participated in the prestigious ABB Electrification Channel Partner Event held at the Grand Hyatt Abu Dhabi on January 28-29, 2025. The event, themed "Where Solutions Come Together", brought together industry leaders and innovators from across the Middle East, Africa, and Turkey region.

A distinguished delegation from Site Technology's senior management attended the high-profile gathering, demonstrating the company's continued commitment to advancing electrification solutions across the region. The delegation included Mr. Antoine Hnein, General Manager Power Group UAE; Mr. Anmar Faisal, General Manager Airport Group UAE; Mr. Wael Issa, General Manager Power & Technology Group KSA; Mr. Ziad Boulos, General Manager Power Group Qatar; and Ms. Jihane Yammine, Marketing and Communication Manager.

The two-day conference featured compelling presentations from industry luminaries, including a keynote address by Dr. Nasser Saidi on climate change, energy transition, and climate technology. ABB's President of Electrification, Mr. Giampiero Frisio, opened the proceedings with insights into the company's strategic vision, while Stuart Thompson, Division President of Electrification Service at ABB, shared valuable perspectives on ABB's AI journey.

This year's event provided an exceptional platform for exploring breakthrough technologies and strategies in electrification. The focus on artificial intelligence, energy transition, and sustainable solutions aligns perfectly with Site Technology's vision for the future.

The conference included specialized breakout sessions focusing on critical sectors including Smart Buildings, Datacenters, and E-mobility, offering participants deep insights into emerging trends and opportunities in these rapidly evolving markets.

Panel discussions centered on megatrends shaping the future of electrification and the crucial role of energy transition and circularity in the industry's development. These sessions provided valuable perspectives on addressing the challenges and opportunities in the evolving energy landscape.
The event concluded with an elegant gala dinner at the Mandarin Oriental Emirates Palace, providing an ideal setting for networking and strengthening partnerships within the industry.

Site Technology's participation in this landmark event reinforces its position as a key player in the regional electrification sector and underscores its commitment to driving innovation and sustainable solutions across its markets.